HEY PEOPLE! Online Challenge RULES

1 About the project HEY PEOPLE

HEY PEOPLE! is a project with a main objective to battle the gender stereotypes prevalent in online spaces that negatively influence young people’s professional careers. Social media often reinforces these stereotypes, and we believe it is important that we increase the awareness about this and counter assumptions. By stimulating young people’s creativity, we help them counter the negative expectations for themselves, altering the harmful images created by social media. We provide a safe environment to facilitate young people’s discourse around this issue to help them tackle gender stereotypes in job recruitment. The project is co-financed by the CERV Programme of the EU.

2 Description of the online challenge

The HEY PEOPLE! Online challenge requires creation of alternative storytelling to propose different representations of gender roles in the labour market. The creators will be working either individually or in groups of two. Each participant (either individual or group of two) can participate by uploading a thematic video to their own social media profile (in Instagram, TikTok or YouTube) – the theme being “Challenge gender stereotypes in the labour market”, to specific online platforms and ensuring adherence to the respective platform’s terms and conditions, as well as use respectful and inclusive language and imagery.
Once the videos are uploaded there will be a set period for voting (through likes of the uploaded video); the top 10 most liked videos from each country will be reviewed by a jury chosen by the project partners and a winner will be announced – one from each participating country and one winner overall. The winner will receive a prize, described in this Online Challenge Rules document.

3 Eligibility criteria

All participants must be at the age of 16 or older.

Only participants within one of the below listed countries of residence are eligible to take participation in the online challenge:

a. Italy
b. Bulgaria
c. Greece
d. Germany
e. Sweden

The online challenge must be produced and delivered in one of the below listed languages

a. English
b. Italian
c. Bulgarian
d. Greek
e. German
f. Swedish

The participating videos can have 2 minutes or less as full uploaded length in any of the platforms.

The online challenge produced by the participants must include the following hashtags to be considered eligible for participation:

I. For all participants: #heypeoplewakeup

II. Additionally, based on the country of residence of the participants (the participants must select from the below list only the hashtag from the list that matches their country of residence):
a. Italy: #heybissogaleto
b. Bulgaria: #heylamya
c. Greece: #heyminotaur
d. Germany: #heywolpertinger
e. Sweden: #heydraugr

III. All participants must comply with the terms and conditions (in terms of use of non-offensive language, use of media (ability to use non-owned background songs/images), etc) of the platform they upload their online challenge to. Allowed platforms for submission are:
a. Instagram reels
b. YouTube
c. TikTok

IV. Videos, considered as eligible, must be ready and uploaded within the required deadline listed in this Online Challenge Rules document.

4 Deadlines & prizes

Deadlines

I. Video submissions: June, 30th, 2024, incl.

II. Voting (which will be done through liking in the platform in which the video is uploaded): July, 31st, 2024, incl.

III. Winners announcement: by August, 5th, 2024.

a. The winners will be announced in all social media channels of the HEY PEOPLE project after confirmation from the participants. All winners will be sent messages from the project account, inviting them to get in contact and receive their awards. Additionally, their videos will be uploaded in the HEY PEOPLE! project website.
b. If the winner does not respond to the messages, informing them of their win within 14 days of the second message, they forfeit their right to the prize, the organizer reserves the right to select and notify a new winner.

Prizes

I. The prizes are as follows:

a. National prizes:
– Italy: T-shirt and gold medals
– Bulgaria: Voucher for online store (value: 50 Euro)
– Greece: T-shirt, a board game, and other gift (tbd)
– Germany: Voucher for online store (value: 50 Euro)
– Sweden: Voucher for online store (value: 50 Euro)

b. Big prize:
– Participation in HEY PEOPLE! International conference in Modena, Italy (date and exact location will be announced to the winning participants when known, at least 1 month before the event). The winning individual or team of two will receive tickets to travel to the conference; will have accommodation and daily costs covered for the days of the conference, and will be awarded on stage to the participants.

II. Delivery of the prize: Each national winner will be contacted by the partner organization, running the challenge in their country to coordinate receiving of the prize. The winners of the big prize will be in further contact with the coordinators of the project and will receive the tickets, accommodation, etc. to their name.

III. The prize is non-transferable and non-exchangeable, and no cash alternatives will be provided.

IV. We reserve the right to substitute prizes of equal or greater value if circumstances beyond our control require doing so.

5 Data Protection and publicity

All participants agree that any personal information that they provide when entering the online challenge will be used by the organizer for the purposes of administering the online challenge.

Only the winners’ first names and country of residence will be announced on the project’s website and social media channels.

6 Limitation of Liability

The organizers (the HEY PEOPLE consortium) accept no liability for any damage, loss, injury, or disappointment suffered by entrants as a result of participating in the competition or being selected for a prize

7 General

The organizer reserves the right, at any time and without prior notice, to cancel the competition or amend these terms and conditions.